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Madison

As of July 1, 2019, Madison's estimated population of 259,680 making it the second-largest city in Wisconsin.

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Welcome to Madison

Where urban vibrancy meets lakeside luxury

 
Madison, Wisconsin’s capital city, is a dynamic and picturesque destination nestled between the sparkling waters of Lake Mendota and Lake Monona. With its blend of Midwestern charm and cosmopolitan flair, Madison is the ideal place for those seeking a vibrant urban lifestyle infused with natural beauty. The city is home to a thriving arts scene, celebrated food culture, and a rich history that draws people from across the globe.

As the seat of state government and the proud home of the University of Wisconsin–Madison, the city buzzes with innovation, diversity, and energy. From the iconic Wisconsin State Capitol building to the lively streets of downtown, Madison seamlessly combines historic charm with modern amenities. Whether you’re enjoying the tranquil lakes or the city’s bustling nightlife, you’ll find life here is a delightful mix of excitement and serenity.

Located in Dane County, Madison is the capital city of Wisconsin. As of July 1, 2019, Madison's estimated population of 259,680 making it the second-largest city in Wisconsin by population, after Milwaukee, and the 82nd-largest in the United States. Madison is the fastest-growing city in Wisconsin and forms the core of the Madison Metropolitan Area.
 
Located on an isthmus and lands surrounding four lakes—Lake Mendota, Lake Monona, Lake Kegonsa and Lake Waubesa—the city is home to the University of Wisconsin–Madison, the Wisconsin State Capitol, Henry Vilas Zoo, lakes, and an extensive network of parks and bike trails. It is also home to eight National Historic Landmarks, including one UNESCO World Heritage Site. The presence of the University of Wisconsin–Madison (the largest employer in the state) as well as other educational institutions has a significant impact on the economy, culture, and demographics of Madison.


What to Love

  • Stunning lakefront views and year-round outdoor activities
  • A thriving arts, culture, and entertainment scene
  • World-class dining with Midwestern flair
  • A walkable downtown with charming boutiques and vibrant nightlife
  • Access to top-tier education and professional opportunities

Local Lifestyle

Madison residents enjoy a lifestyle that balances bustling urban activity with the serenity of the outdoors. Enjoy morning coffee at a lakeside café followed by a bike ride along the city’s extensive trails. Lunch might be a stop at a local farm-to-table restaurant, and evenings are spent enjoying live music, theater, or a stroll around Capitol Square. The community values sustainability and wellness, with farmers’ markets, green spaces, and fitness opportunities woven into daily life. Madison offers a rich and fulfilling lifestyle for all its residents.

Dining and Shopping

Madison is a foodie’s paradise, offering everything from upscale dining to local classics. Rare Steakhouse is a premier destination for an indulgent dining experience, featuring expertly crafted cuts of beef and an impressive wine selection. For a taste of Wisconsin, The Old Fashioned serves up iconic cheese curds and locally inspired dishes in a cozy, welcoming setting.

The downtown area boasts an eclectic mix of culinary options. From international cuisine to vegan-friendly fare, there’s a spot for every palate. The iconic Memorial Union Terrace offers not only delicious food but also one of the city’s most breathtaking views of Lake Mendota. Grab a bratwurst and a local brew before soaking in the vibrant community atmosphere.

Shopping in Madison is just as diverse. State Street is lined with unique boutiques, bookshops, and local retailers, connecting Capitol Square to the University of Wisconsin campus. Local favorite B-Side Records offers new and vintage picks for music lovers, while pop-up markets and independent retailers add to the city’s ever-evolving shopping experience.

Things to Do and Entertainment

Madison is alive with cultural and recreational opportunities. Visit the Wisconsin State Capitol, where free tours showcase its stunning architecture and panoramic views of the city. Sports enthusiasts can catch a game at Camp Randall Stadium or enjoy concerts and events at Breese Stevens Field. Whether you’re cheering on the Badgers or attending a festival, there’s always something happening.

For nightlife and entertainment, Comedy on State is a local favorite, hosting nationally acclaimed comedians in an intimate setting. Live music venues like The Sylvee and the historic Orpheum Theatre bring a mix of big-name and emerging artists to the city, while elegant spots like The Edgewater Hotel offer luxury dining, rooftop views, and lakeside activities.

Schools

Madison boasts excellent educational opportunities, with the University of Wisconsin–Madison at the heart of the city’s academic culture. Known for its cutting-edge research and robust campus life, the university attracts students and faculty from around the world. Public and private schools in the area provide high-quality education, making Madison a great choice for families. From early childhood programs to higher education, Madison’s educational offerings are among the best in the Midwest.

 

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Overview for Madison, WI

37,444 people live in Madison, where the median age is 24.7 and the average individual income is $42,391. Data provided by the U.S. Census Bureau.

37,444

Total Population

24.7 years

Median Age

High

Population Density Population Density
This is the number of people per square mile in a neighborhood.

$42,391

Average individual Income

Around Madison, WI

There's plenty to do around Madison, including shopping, dining, nightlife, parks, and more. Data provided by Walk Score and Yelp.

92
Walker's Paradise
Walking Score
99
Biker's Paradise
Bike Score
57
Good Transit
Transit Score

Points of Interest

Explore popular things to do in the area, including Ama Kitchen, Roll Foods, and Mandy's Mood Foods.

Name Category Distance Reviews
Ratings by Yelp
Dining 0.32 miles 11 reviews 5/5 stars
Dining 1.06 miles 5 reviews 5/5 stars
Dining · $ 2.41 miles 5 reviews 5/5 stars
Dining 0.5 miles 5 reviews 5/5 stars
Shopping 1.21 miles 7 reviews 5/5 stars
Active 3.58 miles 6 reviews 5/5 stars

Demographics and Employment Data for Madison, WI

Population Households Employment

Madison has 18,702 households, with an average household size of 1.88. Data provided by the U.S. Census Bureau. Here’s what the people living in Madison do for work — and how long it takes them to get there. Data provided by the U.S. Census Bureau. 37,444 people call Madison home. The population density is 20,245.45 and the largest age group is Data provided by the U.S. Census Bureau.

37,444

Total Population

High

Population Density Population Density This is the number of people per square mile in a neighborhood.

24.7

Median Age

53.1 / 46.9%

Men vs Women

Population by Age Group

0-9:

0-9 Years

10-17:

10-17 Years

18-24:

18-24 Years

25-64:

25-64 Years

65-74:

65-74 Years

75+:

75+ Years

Education Level

  • Less Than 9th Grade
  • High School Degree
  • Associate Degree
  • Bachelor Degree
  • Graduate Degree
18,702

Total Households

1.88

Average Household Size

$42,391

Average individual Income

Households with Children

With Children:

Without Children:

Marital Status

Married
Single
Divorced
Separated

Blue vs White Collar Workers

Blue Collar:

White Collar:

Commute Time

0 to 14 Minutes
15 to 29 Minutes
30 to 59 Minutes
60+ Minutes

Schools in Madison, WI

All ()
Primary Schools ()
Middle Schools ()
High Schools ()
Mixed Schools ()
The following schools are within or nearby Madison. The rating and statistics can serve as a starting point to make baseline comparisons on the right schools for your family. Data provided by the U.S. Census Bureau.
Type
Name
Category
Grades
School rating
Madison
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